Simply Beautiful. Simply Yafé

Your Skincare Routine Simplified

Shop By Concern

  • Niacinamide Serum

    Balances oil & refines pores
  • Deep Hydration Cleanser

    Cleanses gently while keeping skin hydrated
  • Age Renewal Retinol Serum

    Smooths fine lines & texture

Your Skincare Routine Simplified

The Science of Luminous Skin

Layered Actives

One hero active sits over a shared, gentle hydrating base.

Deep Hydration

Glycerin and hyaluronic acid keep skin feeling hydrated.

Soothing Support

Ceramides, panthenol and allantoin for comfortable skin.

Stated strengths

0.3% retinol, 10% vitamin C, 2% BHA.

Light Textures

Fast-absorbing, non-greasy textures that layer easily.

Full Disclosure

The complete ingredient list is printed on every pack.

Skin doesn't have a gender.

Simple, multi-tasking formulas built for every routine.

Skin doesn't have a gender.

Simple, multi-tasking formulas built for every routine.

Shop by concern, not by guesswork.

Trusted by our customers

Loved on Skin. Shared in Words.

When You Finally Have to Take Care of Your Skin

“I was never really into skincare and honestly didn’t think much about it until the oiliness and rough-looking skin started bothering me. That’s when I picked up the Pore Perfect Niacinamide Serum. It’s light, takes barely any effort to use, and my skin feels much more balanced now. Turns out ignoring your skin forever isn’t really a plan."

Rohan Mehta., ✅Verified customer

Simple but Really Nice

“Not much to say honestly, I just really like the Deep Hydration Cleanser. My face feels clean but not dry after washing, which is exactly what I wanted. I would definitely buy it again.”

Sakshi Verma, ✅Verified customer

The Sunscreen I Don’t Skip Anymore

“My sister kept telling me to wear sunscreen daily, but I hated the greasy ones I had tried before. She got me the Matte Shield SPF 50+++ and this is much more my type. It sits comfortably on my face and doesn’t make me want to wash it off after an hour. So yes, sunscreen is finally happening every morning 😂”

Kunal Arora, ✅Verified customer

This One Actually Made the Cut

“My bathroom shelf is full of half-used serums, so that should say enough 😅. But the Even Tone Clarity Azelaic Acid Serum is one I keep going back to. I originally picked it for those stubborn marks after pimples, and I’ve been quite happy with how my skin looks overall. Definitely keeping this in my routine.”

Priya Nair, ✅Verified customer

That Healthy-Looking Glow

“A friend recommended the Glow Repair Vitamin C 10% Serum when I complained that my face always looked tired in photos. What I like about it is not some crazy shiny glow — my skin just looks fresher and less dull. It’s subtle, but I can see the difference when I’m getting ready in the morning.”

Neha Kapoor, ✅Verified customer

Finally Found My Kind of Moisturizer

“I wanted a good everyday moisturizer without spending too much, and the Hydra Lock Moisturizer turned out to be such a good find. It keeps my skin feeling properly moisturized without being heavy or sticky. For the price and how comfortable it feels on my skin, I’m really happy with it.”

Virottam Yadav, ✅Verified customer

Feeling Better Without Concealer

“The pigmentation on my cheeks is something I notice more than anyone else probably does, but it always bothered me. I added the Spot Fade Radiance Pigmentation Serum to my night routine after reading about it. Lately I’ve been feeling much better about how even my skin looks, and some days I’m not reaching for concealer straight away. That feels nice.”

Meera Iyer, ✅Verified customer

Clean Without That Stretchy Feeling

“Anyone with oily skin will understand this — you wash your face to get rid of the oil and five minutes later it feels dry and tight. That’s why I liked the Acne Clear 2% Salicylic Face Wash. It gives me that proper clean feeling without making my face uncomfortable afterwards. Exactly what I wanted from a face wash.”

Shubhangi Rawat, ✅Verified customer

Easy Addition to My Night Routine

“I’d been wanting to add retinol to my routine but didn’t want skincare to become too complicated. The Age Rewind Retinol 0.3% has been really easy to fit into my nights, and I like how smooth and well cared for my skin feels. Simple to use, does what I need — that works for me.”

Riya Singh, ✅Verified customer

My Dry Skin Really Needed This

“My cheeks get dry very easily, and I’m always looking for something that keeps them feeling comfortable. I tried the Advanced Snail Mucin Serum and really liked how soft and hydrated my skin felt after using it. It also helps with that rough, dry feeling without making my skin feel heavy, and I like that it’s budget-friendly enough to keep using regularly.”

Aditi Sharma, ✅Verified customer

When You Finally Have to Take Care of Your Skin

“I was never really into skincare and honestly didn’t think much about it until the oiliness and rough-looking skin started bothering me. That’s when I picked up the Pore Perfect Niacinamide Serum. It’s light, takes barely any effort to use, and my skin feels much more balanced now. Turns out ignoring your skin forever isn’t really a plan."

Rohan Mehta., ✅Verified customer

Simple but Really Nice

“Not much to say honestly, I just really like the Deep Hydration Cleanser. My face feels clean but not dry after washing, which is exactly what I wanted. I would definitely buy it again.”

Sakshi Verma, ✅Verified customer

The Sunscreen I Don’t Skip Anymore

“My sister kept telling me to wear sunscreen daily, but I hated the greasy ones I had tried before. She got me the Matte Shield SPF 50+++ and this is much more my type. It sits comfortably on my face and doesn’t make me want to wash it off after an hour. So yes, sunscreen is finally happening every morning 😂”

Kunal Arora, ✅Verified customer

This One Actually Made the Cut

“My bathroom shelf is full of half-used serums, so that should say enough 😅. But the Even Tone Clarity Azelaic Acid Serum is one I keep going back to. I originally picked it for those stubborn marks after pimples, and I’ve been quite happy with how my skin looks overall. Definitely keeping this in my routine.”

Priya Nair, ✅Verified customer

That Healthy-Looking Glow

“A friend recommended the Glow Repair Vitamin C 10% Serum when I complained that my face always looked tired in photos. What I like about it is not some crazy shiny glow — my skin just looks fresher and less dull. It’s subtle, but I can see the difference when I’m getting ready in the morning.”

Neha Kapoor, ✅Verified customer

Finally Found My Kind of Moisturizer

“I wanted a good everyday moisturizer without spending too much, and the Hydra Lock Moisturizer turned out to be such a good find. It keeps my skin feeling properly moisturized without being heavy or sticky. For the price and how comfortable it feels on my skin, I’m really happy with it.”

Virottam Yadav, ✅Verified customer

Feeling Better Without Concealer

“The pigmentation on my cheeks is something I notice more than anyone else probably does, but it always bothered me. I added the Spot Fade Radiance Pigmentation Serum to my night routine after reading about it. Lately I’ve been feeling much better about how even my skin looks, and some days I’m not reaching for concealer straight away. That feels nice.”

Meera Iyer, ✅Verified customer

Clean Without That Stretchy Feeling

“Anyone with oily skin will understand this — you wash your face to get rid of the oil and five minutes later it feels dry and tight. That’s why I liked the Acne Clear 2% Salicylic Face Wash. It gives me that proper clean feeling without making my face uncomfortable afterwards. Exactly what I wanted from a face wash.”

Shubhangi Rawat, ✅Verified customer

Easy Addition to My Night Routine

“I’d been wanting to add retinol to my routine but didn’t want skincare to become too complicated. The Age Rewind Retinol 0.3% has been really easy to fit into my nights, and I like how smooth and well cared for my skin feels. Simple to use, does what I need — that works for me.”

Riya Singh, ✅Verified customer

My Dry Skin Really Needed This

“My cheeks get dry very easily, and I’m always looking for something that keeps them feeling comfortable. I tried the Advanced Snail Mucin Serum and really liked how soft and hydrated my skin felt after using it. It also helps with that rough, dry feeling without making my skin feel heavy, and I like that it’s budget-friendly enough to keep using regularly.”

Aditi Sharma, ✅Verified customer

When You Finally Have to Take Care of Your Skin

“I was never really into skincare and honestly didn’t think much about it until the oiliness and rough-looking skin started bothering me. That’s when I picked up the Pore Perfect Niacinamide Serum. It’s light, takes barely any effort to use, and my skin feels much more balanced now. Turns out ignoring your skin forever isn’t really a plan."

Rohan Mehta., ✅Verified customer

Simple but Really Nice

“Not much to say honestly, I just really like the Deep Hydration Cleanser. My face feels clean but not dry after washing, which is exactly what I wanted. I would definitely buy it again.”

Sakshi Verma, ✅Verified customer

The Sunscreen I Don’t Skip Anymore

“My sister kept telling me to wear sunscreen daily, but I hated the greasy ones I had tried before. She got me the Matte Shield SPF 50+++ and this is much more my type. It sits comfortably on my face and doesn’t make me want to wash it off after an hour. So yes, sunscreen is finally happening every morning 😂”

Kunal Arora, ✅Verified customer

This One Actually Made the Cut

“My bathroom shelf is full of half-used serums, so that should say enough 😅. But the Even Tone Clarity Azelaic Acid Serum is one I keep going back to. I originally picked it for those stubborn marks after pimples, and I’ve been quite happy with how my skin looks overall. Definitely keeping this in my routine.”

Priya Nair, ✅Verified customer

That Healthy-Looking Glow

“A friend recommended the Glow Repair Vitamin C 10% Serum when I complained that my face always looked tired in photos. What I like about it is not some crazy shiny glow — my skin just looks fresher and less dull. It’s subtle, but I can see the difference when I’m getting ready in the morning.”

Neha Kapoor, ✅Verified customer

Finally Found My Kind of Moisturizer

“I wanted a good everyday moisturizer without spending too much, and the Hydra Lock Moisturizer turned out to be such a good find. It keeps my skin feeling properly moisturized without being heavy or sticky. For the price and how comfortable it feels on my skin, I’m really happy with it.”

Virottam Yadav, ✅Verified customer

Feeling Better Without Concealer

“The pigmentation on my cheeks is something I notice more than anyone else probably does, but it always bothered me. I added the Spot Fade Radiance Pigmentation Serum to my night routine after reading about it. Lately I’ve been feeling much better about how even my skin looks, and some days I’m not reaching for concealer straight away. That feels nice.”

Meera Iyer, ✅Verified customer

Clean Without That Stretchy Feeling

“Anyone with oily skin will understand this — you wash your face to get rid of the oil and five minutes later it feels dry and tight. That’s why I liked the Acne Clear 2% Salicylic Face Wash. It gives me that proper clean feeling without making my face uncomfortable afterwards. Exactly what I wanted from a face wash.”

Shubhangi Rawat, ✅Verified customer

Easy Addition to My Night Routine

“I’d been wanting to add retinol to my routine but didn’t want skincare to become too complicated. The Age Rewind Retinol 0.3% has been really easy to fit into my nights, and I like how smooth and well cared for my skin feels. Simple to use, does what I need — that works for me.”

Riya Singh, ✅Verified customer

My Dry Skin Really Needed This

“My cheeks get dry very easily, and I’m always looking for something that keeps them feeling comfortable. I tried the Advanced Snail Mucin Serum and really liked how soft and hydrated my skin felt after using it. It also helps with that rough, dry feeling without making my skin feel heavy, and I like that it’s budget-friendly enough to keep using regularly.”

Aditi Sharma, ✅Verified customer

When You Finally Have to Take Care of Your Skin

“I was never really into skincare and honestly didn’t think much about it until the oiliness and rough-looking skin started bothering me. That’s when I picked up the Pore Perfect Niacinamide Serum. It’s light, takes barely any effort to use, and my skin feels much more balanced now. Turns out ignoring your skin forever isn’t really a plan."

Rohan Mehta., ✅Verified customer

Simple but Really Nice

“Not much to say honestly, I just really like the Deep Hydration Cleanser. My face feels clean but not dry after washing, which is exactly what I wanted. I would definitely buy it again.”

Sakshi Verma, ✅Verified customer

The Sunscreen I Don’t Skip Anymore

“My sister kept telling me to wear sunscreen daily, but I hated the greasy ones I had tried before. She got me the Matte Shield SPF 50+++ and this is much more my type. It sits comfortably on my face and doesn’t make me want to wash it off after an hour. So yes, sunscreen is finally happening every morning 😂”

Kunal Arora, ✅Verified customer

This One Actually Made the Cut

“My bathroom shelf is full of half-used serums, so that should say enough 😅. But the Even Tone Clarity Azelaic Acid Serum is one I keep going back to. I originally picked it for those stubborn marks after pimples, and I’ve been quite happy with how my skin looks overall. Definitely keeping this in my routine.”

Priya Nair, ✅Verified customer

That Healthy-Looking Glow

“A friend recommended the Glow Repair Vitamin C 10% Serum when I complained that my face always looked tired in photos. What I like about it is not some crazy shiny glow — my skin just looks fresher and less dull. It’s subtle, but I can see the difference when I’m getting ready in the morning.”

Neha Kapoor, ✅Verified customer

Finally Found My Kind of Moisturizer

“I wanted a good everyday moisturizer without spending too much, and the Hydra Lock Moisturizer turned out to be such a good find. It keeps my skin feeling properly moisturized without being heavy or sticky. For the price and how comfortable it feels on my skin, I’m really happy with it.”

Virottam Yadav, ✅Verified customer

Feeling Better Without Concealer

“The pigmentation on my cheeks is something I notice more than anyone else probably does, but it always bothered me. I added the Spot Fade Radiance Pigmentation Serum to my night routine after reading about it. Lately I’ve been feeling much better about how even my skin looks, and some days I’m not reaching for concealer straight away. That feels nice.”

Meera Iyer, ✅Verified customer

Clean Without That Stretchy Feeling

“Anyone with oily skin will understand this — you wash your face to get rid of the oil and five minutes later it feels dry and tight. That’s why I liked the Acne Clear 2% Salicylic Face Wash. It gives me that proper clean feeling without making my face uncomfortable afterwards. Exactly what I wanted from a face wash.”

Shubhangi Rawat, ✅Verified customer

Easy Addition to My Night Routine

“I’d been wanting to add retinol to my routine but didn’t want skincare to become too complicated. The Age Rewind Retinol 0.3% has been really easy to fit into my nights, and I like how smooth and well cared for my skin feels. Simple to use, does what I need — that works for me.”

Riya Singh, ✅Verified customer

My Dry Skin Really Needed This

“My cheeks get dry very easily, and I’m always looking for something that keeps them feeling comfortable. I tried the Advanced Snail Mucin Serum and really liked how soft and hydrated my skin felt after using it. It also helps with that rough, dry feeling without making my skin feel heavy, and I like that it’s budget-friendly enough to keep using regularly.”

Aditi Sharma, ✅Verified customer

When You Finally Have to Take Care of Your Skin

“I was never really into skincare and honestly didn’t think much about it until the oiliness and rough-looking skin started bothering me. That’s when I picked up the Pore Perfect Niacinamide Serum. It’s light, takes barely any effort to use, and my skin feels much more balanced now. Turns out ignoring your skin forever isn’t really a plan."

Rohan Mehta., ✅Verified customer

Simple but Really Nice

“Not much to say honestly, I just really like the Deep Hydration Cleanser. My face feels clean but not dry after washing, which is exactly what I wanted. I would definitely buy it again.”

Sakshi Verma, ✅Verified customer

The Sunscreen I Don’t Skip Anymore

“My sister kept telling me to wear sunscreen daily, but I hated the greasy ones I had tried before. She got me the Matte Shield SPF 50+++ and this is much more my type. It sits comfortably on my face and doesn’t make me want to wash it off after an hour. So yes, sunscreen is finally happening every morning 😂”

Kunal Arora, ✅Verified customer

This One Actually Made the Cut

“My bathroom shelf is full of half-used serums, so that should say enough 😅. But the Even Tone Clarity Azelaic Acid Serum is one I keep going back to. I originally picked it for those stubborn marks after pimples, and I’ve been quite happy with how my skin looks overall. Definitely keeping this in my routine.”

Priya Nair, ✅Verified customer

That Healthy-Looking Glow

“A friend recommended the Glow Repair Vitamin C 10% Serum when I complained that my face always looked tired in photos. What I like about it is not some crazy shiny glow — my skin just looks fresher and less dull. It’s subtle, but I can see the difference when I’m getting ready in the morning.”

Neha Kapoor, ✅Verified customer

Finally Found My Kind of Moisturizer

“I wanted a good everyday moisturizer without spending too much, and the Hydra Lock Moisturizer turned out to be such a good find. It keeps my skin feeling properly moisturized without being heavy or sticky. For the price and how comfortable it feels on my skin, I’m really happy with it.”

Virottam Yadav, ✅Verified customer

Feeling Better Without Concealer

“The pigmentation on my cheeks is something I notice more than anyone else probably does, but it always bothered me. I added the Spot Fade Radiance Pigmentation Serum to my night routine after reading about it. Lately I’ve been feeling much better about how even my skin looks, and some days I’m not reaching for concealer straight away. That feels nice.”

Meera Iyer, ✅Verified customer

Clean Without That Stretchy Feeling

“Anyone with oily skin will understand this — you wash your face to get rid of the oil and five minutes later it feels dry and tight. That’s why I liked the Acne Clear 2% Salicylic Face Wash. It gives me that proper clean feeling without making my face uncomfortable afterwards. Exactly what I wanted from a face wash.”

Shubhangi Rawat, ✅Verified customer

Easy Addition to My Night Routine

“I’d been wanting to add retinol to my routine but didn’t want skincare to become too complicated. The Age Rewind Retinol 0.3% has been really easy to fit into my nights, and I like how smooth and well cared for my skin feels. Simple to use, does what I need — that works for me.”

Riya Singh, ✅Verified customer

My Dry Skin Really Needed This

“My cheeks get dry very easily, and I’m always looking for something that keeps them feeling comfortable. I tried the Advanced Snail Mucin Serum and really liked how soft and hydrated my skin felt after using it. It also helps with that rough, dry feeling without making my skin feel heavy, and I like that it’s budget-friendly enough to keep using regularly.”

Aditi Sharma, ✅Verified customer

When You Finally Have to Take Care of Your Skin

“I was never really into skincare and honestly didn’t think much about it until the oiliness and rough-looking skin started bothering me. That’s when I picked up the Pore Perfect Niacinamide Serum. It’s light, takes barely any effort to use, and my skin feels much more balanced now. Turns out ignoring your skin forever isn’t really a plan."

Rohan Mehta., ✅Verified customer

Simple but Really Nice

“Not much to say honestly, I just really like the Deep Hydration Cleanser. My face feels clean but not dry after washing, which is exactly what I wanted. I would definitely buy it again.”

Sakshi Verma, ✅Verified customer

The Sunscreen I Don’t Skip Anymore

“My sister kept telling me to wear sunscreen daily, but I hated the greasy ones I had tried before. She got me the Matte Shield SPF 50+++ and this is much more my type. It sits comfortably on my face and doesn’t make me want to wash it off after an hour. So yes, sunscreen is finally happening every morning 😂”

Kunal Arora, ✅Verified customer

This One Actually Made the Cut

“My bathroom shelf is full of half-used serums, so that should say enough 😅. But the Even Tone Clarity Azelaic Acid Serum is one I keep going back to. I originally picked it for those stubborn marks after pimples, and I’ve been quite happy with how my skin looks overall. Definitely keeping this in my routine.”

Priya Nair, ✅Verified customer

That Healthy-Looking Glow

“A friend recommended the Glow Repair Vitamin C 10% Serum when I complained that my face always looked tired in photos. What I like about it is not some crazy shiny glow — my skin just looks fresher and less dull. It’s subtle, but I can see the difference when I’m getting ready in the morning.”

Neha Kapoor, ✅Verified customer

Finally Found My Kind of Moisturizer

“I wanted a good everyday moisturizer without spending too much, and the Hydra Lock Moisturizer turned out to be such a good find. It keeps my skin feeling properly moisturized without being heavy or sticky. For the price and how comfortable it feels on my skin, I’m really happy with it.”

Virottam Yadav, ✅Verified customer

Feeling Better Without Concealer

“The pigmentation on my cheeks is something I notice more than anyone else probably does, but it always bothered me. I added the Spot Fade Radiance Pigmentation Serum to my night routine after reading about it. Lately I’ve been feeling much better about how even my skin looks, and some days I’m not reaching for concealer straight away. That feels nice.”

Meera Iyer, ✅Verified customer

Clean Without That Stretchy Feeling

“Anyone with oily skin will understand this — you wash your face to get rid of the oil and five minutes later it feels dry and tight. That’s why I liked the Acne Clear 2% Salicylic Face Wash. It gives me that proper clean feeling without making my face uncomfortable afterwards. Exactly what I wanted from a face wash.”

Shubhangi Rawat, ✅Verified customer

Easy Addition to My Night Routine

“I’d been wanting to add retinol to my routine but didn’t want skincare to become too complicated. The Age Rewind Retinol 0.3% has been really easy to fit into my nights, and I like how smooth and well cared for my skin feels. Simple to use, does what I need — that works for me.”

Riya Singh, ✅Verified customer

My Dry Skin Really Needed This

“My cheeks get dry very easily, and I’m always looking for something that keeps them feeling comfortable. I tried the Advanced Snail Mucin Serum and really liked how soft and hydrated my skin felt after using it. It also helps with that rough, dry feeling without making my skin feel heavy, and I like that it’s budget-friendly enough to keep using regularly.”

Aditi Sharma, ✅Verified customer

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